TY  - BOOK
AU  - Arockiasami,M.S.
TI  - Marketing for B.Com., B.B.A., and B.A., students
U1  - 658.8 
PY  - 1984///
CY  - Palsyamkottai
PB  - Annai Pub.
KW  - Marketing
KW  - Sales management
KW  - Marketing research
N1  - Includes bibliographical references
ER  -