TY  - BOOK
AU  - Daver,Rustomji S.
TI  - Modern marketing management: in the Indian context
U1  - 658.8 
PY  - 1973///
CY  - Bombay
PB  - Progressive corporation
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Pricing
KW  - Sales forecasting
KW  - Marketing channels
KW  - Adverstising
KW  - Sales promotion
KW  - Export marketing
N1  - Includes index; Library has 2 Cops
ER  -