Daver, Rustomji S.,  Dr. <br/><br/>
Modern marketing management:  in the Indian context/ 
Dr. Rustom S. Davar 
 - Bombay:  Progressive corporation,  1973 
 - 746 p.;  23 cm. 
<br/><br/> Includes index  Library has 2 Cops. 
<br/><br/><label>ISBN: </label> Rs. 28.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Pricing<br/>Sales forecasting<br/>Marketing channels<br/>Adverstising<br/>Sales promotion<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8