TY  - BOOK
AU  - Davar,Rustomji S.
TI  - Modern marketing management in the Indian context
U1  - 658.8 
PY  - 1969///
CY  - Bombay
PB  - Progressive corporation
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Pricing
KW  - Sales forecasting
KW  - Sales promotion
N1  - Includes index
ER  -