Davar, Rustomji S.,  Dr. <br/><br/>
Modern marketing management in the Indian context/ 
Dr. Rustomji S. Davar 
 - Bombay:  Progressive corporation,  1969 
 - 632 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Pricing<br/>Sales forecasting<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.8