TY  - BOOK
AU  - Das Gupta,Vaswar
TI  - Marketing Mantra: the real story of direct marketing in India
SN  - 8120314379
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Selling
KW  - Direct marketing
KW  - India
N1  - Includes index
ER  -