Das Gupta, Vaswar <br/><br/>
Marketing Mantra:  the real story of direct marketing in India/ 
Vaswar Das Gupta 
 - New Delhi:  Prentice-Hall of India,  1998 
 - xi, 162 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120314379  Rs. 95.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Selling<br/>Direct marketing--India
<br/><br/><label>Dewey Class. No.: </label>658.8