TY  - BOOK
AU  - Alderson,Wroe
AU  - Halbert,Michael H.
TI  - Men, motives and markets
U1  - 658.8 
PY  - 1976///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Decision-making
N1  - Includes index
ER  -