Alderson, Wroe <br/><br/>
Men, motives and markets/ 
Wroe Alderson, Michael H. Halbert 
 - New Delhi:  Prentice-Hall of India,  1976 
 - 118 p.;  23 cm. 
 - Prentice - Hall foundations of marketing series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 9.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Decision-making
<br/><br/><label>Dewey Class. No.: </label>658.8