TY  - BOOK
AU  - Adler,Lee
TI  - Plotting marketing strategy: a new orientation
U1  - 658.8 
PY  - 1967///
CY  - New York
PB  - Simon and Schuster
KW  - Marketing
KW  - Management
KW  - Addresses, essays, lectures
KW  - Product Management
ER  -