Plotting marketing strategy:  a new orientation/ 
edited by Lee Adler 
 - New York:  Simon and Schuster,  c1967 
 - 318 p.;  23 cm. 
<br/><br/><label>ISBN: </label> $ 7.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Addresses, essays, lectures<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8