TY  - BOOK
AU  - Holmes,Parker M.
AU  - Brownlee,Ralph E.
AU  - Bartels,Robert
TI  - Readings in marketing
U1  - 658.8 
PY  - 1963///
CY  - Columbus
PB  - Charles E. Merrill Books
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Advertising
ER  -