Readings in marketing/ 
edited by Papker M. Holms, Ralph E. Brownlee and Robert Bartels 
 - Columbus:  Charles E. Merrill Books,  c1963 
 - xiv, 625 p.;  23 cm. 
<br/><br/><label>ISBN: </label> $ 7.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing--Decision making<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8