TY  - BOOK
AU  - Converse,Paul D.
AU  - Huegy,Harvey W.
AU  - Mitchell,Robert V.
TI  - Elements of marketing
U1  - 658.8 
PY  - 1958///
CY  - London
PB  - Sir Issac Pitman
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -