Converse, Paul D.,  1889- <br/><br/>
Elements of marketing/ 
Paul D. Converse, Harvey W., Huegy and Robert V. Mitchell 
 - 6th ed. 
 - London:  Sir Issac Pitman,  1958 
 - xxi, 283 p.;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label> Rs. 55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8