Chatterjee, B.K. <br/><br/>
Marketing management concepts and strategies/ 
B.K. Chatterjee; associated author P.K. Basak 
 - Calcutta:  Academic ,  c1993 
 - [11]239 p.:  ill.;  21 cm. 
<br/><br/><label>ISBN: </label> Rs. 175.00 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8