TY  - BOOK
AU  - Buskirk,Richard H.
TI  - Principles of marketing: the management view
U1  - 658.8 
PY  - 1961///
CY  - New York
PB  - Holt Rinehart and Coinston
KW  - Marketing
KW  - Management
KW  - Marketing channels
KW  - Pricing
KW  - Sales promotion
KW  - Export marketing
N1  - Includes index
ER  -