Buskirk, Richard H.,  1927- <br/><br/>
Principles of marketing:  the management view/ 
Richard H. Buskirk 
 - 3rd ed. 
 - New York:  Holt Rinehart and Coinston,  c1961 
 - xviii, 605 p.:  ill.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 10.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing channels<br/>Pricing<br/>Sales promotion<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8