TY  - BOOK
AU  - Bursk,Edward C.
TI  - Text and cases in marketing: a scientific approach
U1  - 658.8 
PY  - 1962///
CY  - London
PB  - Prentice - Hall International
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Competition
KW  - Pricing
N1  - Includes bibliographical references and index
ER  -