Bursk, Edward C.,  1907- <br/><br/>
Text and cases in marketing:  a scientific approach/ 
Edward C. Bursk 
 - London:  Prentice - Hall International,  c1962 
 - xii, 580 p.:  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label> Rs. 42.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior<br/>Competition<br/>Pricing
<br/><br/><label>Dewey Class. No.: </label>658.8