TY  - BOOK
AU  - Buell,Victor P.
TI  - Marketing management in action
U1  - 658.8 
PY  - 1966///
CY  - San Francisco
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing executives
KW  - Marketing research
KW  - Sales management
N1  - Includes bibliographical references
ER  -