Buell, Victor P., <br/><br/>
Marketing management in action/ 
Victor P. Buell 
 - San Francisco:  McGraw-Hill,  c1966 
 - xli, 340 p.:  ill.;  21 cm. 
 - McGraw - Hill series in marketing and advertising .
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing executives<br/>Marketing research<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8