TY  - BOOK
AU  - Ghosh,Biswanath
TI  - Fundamentals of marketing management: for B.B.A., M.B.A., M.Com. and other management & professional course
U1  - 658.8 
PY  - 2001///
CY  - Calcutta
PB  - Books and Allied
KW  - Marketing management
KW  - Marketing research
KW  - Consumer behavior
ER  -