Ghosh, Biswanath  Dr. <br/><br/>
Fundamentals of marketing management:  for B.B.A., M.B.A., M.Com. and other management & professional course/ 
Dr. Biswanath Ghosh 
 - Calcutta:  Books and Allied,  c2001 
 - [10], 328 p.;  22 cm. 
<br/><br/><label>ISBN: </label> Rs. 135.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing research<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8