TY  - BOOK
AU  - Bartels,Robert
TI  - The history of marketing thought
U1  - 658.8 
PY  - 1976///
CY  - Columbus
PB  - Grid Inc
KW  - Marketing
KW  - Advertising
KW  - Marketing research
KW  - Sales management
N1  - Ist ed. published under title 'The development of marketing thought'; Includes bibliographical references
ER  -