TY  - BOOK
AU  - Frain,John
TI  - The principles and practice of marketing
SN  - 8185614598 (pbk)
U1  - 658.8 
PY  - 1992///
CY  - Allahabad
PB  - Wheeler Pub.
KW  - Marketing
KW  - Management
KW  - Market segmentation
KW  - Sales precasting
KW  - Consumer behavior
N1  - Includes index; Bibliography: p. 503-506
ER  -