Frain, John <br/><br/>
The principles and practice of marketing/ 
John Frain 
 - Allahabad:  Wheeler Pub.,  1992 
 - xi, 514 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 503-506 
<br/><br/><label>ISBN: </label>8185614598 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Market segmentation<br/>Sales precasting<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8