TY  - BOOK
AU  - Bartels,Robert
TI  - The development of marketing thought
U1  - 658.8 
PY  - 0000///Richard D. Irwin,
PY  - 1962///
CY  - Homewood
KW  - Marketing
KW  - Advertising
KW  - Marketing research
KW  - Sales management
N1  - Includes bibliographical references
ER  -