TY  - BOOK
AU  - Brion,John M.
TI  - Corporate market planning
U1  - 658.8 
PY  - 1967///
CY  - New York
PB  - John Wiley
KW  - Planning
KW  - Marketing management
KW  - New products
KW  - Business planning
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -