TY  - BOOK
AU  - Metcalf,Gordon
TI  - Marketing and the brand manager
SN  - 082034702
U1  - 658.8 
PY  - 1967///
CY  - London
PB  - Pergamon Press
KW  - Brand loyalty
KW  - Sales management
KW  - Marketing
KW  - Management
KW  - Advertising
N1  - Includes index
ER  -