Metcalf, Gordon <br/><br/>
Marketing and the brand manager/ 
Gordon Metcalf 
 - London:  Pergamon Press,  c1967 
 - 252 p.;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>082034702  Rs. 120.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty<br/>Sales management<br/>Marketing--Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8