TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 0876922140
U1  - 658.8 
PY  - 1982///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Export marketing
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliography
ER  -