Keegan, Warren J. Multinational marketing management/ Warren J. Keegan - 2nd ed. - New Delhi: Prentice-Hall of India, 1982 - xxii, 613 p.; 23 cm. - Prentice - Hall international series in management . Includes index Includes bibliography ISBN: 0876922140 Rs. 48.00 Subjects--Topical Terms: Export marketingMarketingMarketing--Management Dewey Class. No.: 658.8