TY  - BOOK
AU  - Wills,Gordon
AU  - Hayhurst,Roy
AU  - Midgley,David
TI  - Creating and marketing new products
SN  - 0258969008
U1  - 658.8 
PY  - 1973///
CY  - London
PB  - Crosby Lockwood Staples
KW  - New products
KW  - Management
KW  - Marketing
KW  - Decision making
KW  - Product Management
KW  - Strategic planning
ER  -