Creating and marketing new products/ 
edited by Gordon Wills, Roy Hayhurst and David Midgley 
 - London:  Crosby Lockwood Staples,  c1973 
 - 484 p.;  21 cm. 
<br/><br/><label>ISBN: </label>0258969008  £ 10.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>Marketing--Decision making<br/>Product Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8