TY  - BOOK
AU  - White,Sarah
TI  - The complete idiots's guide to marketing basics
SN  - 812031414X
U1  - 658.8 
PY  - 1998///, c1997
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Sales promotion
KW  - Customer relations
KW  - Management
KW  - Physical distribution of goods
N1  - Includes index
ER  -