White, Sarah <br/><br/>
The complete idiots's guide to marketing basics/ 
Sarah White 
 - New Delhi:  Prentice-Hall,  1998, c1997 
 - 428 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>812031414X  Rs. 150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales promotion<br/>Customer relations--Management<br/>Physical distribution of goods
<br/><br/><label>Dewey Class. No.: </label>658.8