TY  - BOOK
AU  - Saxena,Rajan
TI  - Marketing management
SN  - 007047401X
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Product Management
KW  - India
KW  - Consumer satisfaction
N1  - Includes index; Bibliography: p. 640-660
ER  -