Saxena, Rajan <br/><br/>
Marketing management/ 
Rajan Saxena 
 - 2nd ed. 
 - New Delhi:  Tata McGraw-Hill Education,  c2002 
 - xv, 669 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 640-660 
<br/><br/><label>ISBN: </label>007047401X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product Management<br/>Marketing--Management--India<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.8