TY  - BOOK
AU  - Umiker - Sebeok,Jean
TI  - Marketing and semiotics: new directions in the study of sings for sale
SN  - 0899252761
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - Mouton de Gruyter
KW  - Marketing
KW  - Semiotics
KW  - Management
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -