Marketing and semiotics:  new directions in the study of sings for sale/ 
edited by Jean Umiker - Sebeok 
 - New York:  Mouton de Gruyter,  c1987 
 - 556 p.;  21 cm. 
 - Approaches to semiotics .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0899252761  Dm 178.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Semiotics<br/>Marketing--Management<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8