TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 0136047939
U1  - 658.8 
PY  - 1974///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Export marketing
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -