TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 8120309596
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Decision making
N1  - Includes index
ER  -