Keegan, Warren J. <br/><br/>
Global marketing management/ 
Warren J. Keegan 
 - 5th ed. 
 - New Delhi:  Prentice-Hall of India,  1995 
 - xix, 828 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120309596  Rs. 225.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing--Management--Data processing<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8