TY  - BOOK
AU  - Westfall,Ralph
AU  - Boyd,Harper W.
TI  - Cases in marketing management
U1  - 658.8 
PY  - 1961///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Selling
KW  - Advertising
N1  - Includes index
ER  -