Westfall, Ralph <br/><br/>
Cases in marketing management/ 
Ralph Westfall and Harper W. Boyd, Jr. 
 - Illinois:  Richard D. Irwin,  1961 
 - 557 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 9.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Selling--Case studies<br/>Advertising--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8