TY  - BOOK
AU  - Washburn,Stewart A.
TI  - Managing the marketing functions: the challenge of customer centered enterprise
SN  - 0070684413
U1  - 658.8 
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Sales management
KW  - New products
N1  - Includes index
ER  -