Washburn, Stewart A. <br/><br/>
Managing the marketing functions:  the challenge of customer centered enterprise/ 
Stewart A. Washburn. 
 - New York:  McGraw-Hill,  c1988 
 - 371 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070684413  $ 37.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Sales management<br/>New products--Management
<br/><br/><label>Dewey Class. No.: </label>658.8