TY  - BOOK
AU  - Ryan,Christopher
TI  - The master marketer: how to combine tried tested techniques with the latest ideas to achieve spectacular marketing success
SN  - 074941233X
U1  - 658.8 
PY  - 1994///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Direct marketing
KW  - Vocational guidance
N1  - Includes index
ER  -