Ryan, Christopher <br/><br/>
The master marketer:  how to combine tried tested techniques with the latest ideas to achieve spectacular marketing success/ 
Christopher Ryan 
 - London:  Kogan Page,  1994 
 - xiii, 551 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>074941233X  £ 27.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Direct marketing<br/>Marketing--Vocational guidance
<br/><br/><label>Dewey Class. No.: </label>658.8